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A Pharma distributor created a B2B e-commerce application using FeldsparTech's low-code platform

A pharma distributor wanted to use technology to bring in efficiencies and pass on the benefits to its retail pharmacists. The distributor wanted to cut down on paperwork and the times required to fulfill orders. FeldsparTech helped him created a B2B e-commerce application using Atman.




A large pharma distributor


A pharmaceutical distributor with operations in western India supplying to more than 5000 retail store.




Paper-based process | Manual Process | Longer to fulfill orders


Our customer was using paper-based order taking. A representative of our customer would visit the pharamacies and write down orders on paper.

Then the pharmacies would make payments through online banking, bank cheque or a payment gateway.

The process was disconnected. The pharmacies could not track order.


Our customer did not have a real time and unified view of  orders or pending payments. 


Also the manual process was prone to errors. The customers often complained of lack of visibility of the progress in fulfilling the order.

As the process was manual it could not scale up. Also, it was inefficient and the end customers did not get any benefits of cost savings.



Simple System | Flexible to Changes| Easy to Maintain


Our Customer wanted a system:

  • Where pharmacies could enter their orders

  • Since the pharmacists were making transition from paper to a system, the system had to be easy to operate

  • Simple to operate, easy to understand and flexible for changes.

  • To be built within a few months and at a reasonable cost.

  • That was easy to maintain and did not require expensive tech experts.

  • Needed to have the ability to integrate with manufacturer's systems, payment gateway and existing applications for authentication.

  • That guided account reps to follow-up with customers regularly.


Agile | Fast | Cost-effective


  • FeldsparTech followed an incremental approach.

  • The core functionalities were developed based on customer requirements. This was done within a week.

  • Pharmacies of one locality were onboarded.

  • A quick walk through was given to all users.

  • The application was used for order placement, tracking and fulfillment.

  • There were observations and changes requested by the users. This helped make the application user-friendly.

  • All changes were implemented within days.

  • New functionality was incrementally added. The application was complete in 6 weeks' time.



The application is accessible on web as well as on mobile phones and tablets. Changes need to be made only at one place and not to different application versions. Placing order and tracking it is easy. There is no manual tracking and paper based information now.







Effort Saved




Costs Saved




Annual Savings




Business Impact


100% increase in order fulfillment


30% increase in pharmacies onboarded



  • Application development cost savings: of more than 90%

  • No additional hires for maintenance of the new system

  • Reduced system downtime

  • Increased customer satisfaction

  • More orders fulfilled hence more revenue

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