An export promotion council increased  buyer-seller connect by creating a comprehensive business directory using Atman

The Plastics Export Promotion Council represents the exporting community in the Indian Plastics industry. The discovery of products and services provided by plastics manufacturers was difficult without an easy to access and quick to search directory. While the council had data, it was not online and was not accessible to buyers. The council wanted a partner that could covert their requirements into a working application within budget and expected timelines.




The PLEXCONCIL represents the exporting community in the Indian Plastics industry. It was one of several Export Promotion Councils (EPCs) launched by the Government to project India's image as a reliable supplier of high-quality products in order to give a boost to the country’s exports.


For lack of a state-of-the-art directory, many export opportunities went unattended, resulting in loss of business and exports for the country. Many a time the discovery of was difficult even for Indian buyers who then ended up importing products were readily available within the country.



Existing CRM slow | Duplicate Data Entry Flows | Difficult to follow-up with customers



Existing CRM too clumsy to keep pace with customer’s expectations. Making changes to the flow or adding new functionalities would take months together. 


The vendor was not flexible enough to accommodate change requests. Even when changes were made, other functionalities broke, impacting the business.


Besides, there are very few CRM products purpose-built for the Wealth Management domain. The product did not capture the complete lifecycle of the customer at one place.


Data capture flow was broken and often required duplicate entries.


Data entry process was overwhelming for the sales team and hence discouraged them from using the system.




Effort Saved


1 person month vs 10 person months


Costs Saved



Annual Savings



System Down Time

Less than 1%


Turnaround time for a new Change

1 working day


Business Impact

20% increase in Lead Conversion

30% Reduction in Customer Churn



Simple System | Flexible to Changes| Easy to Maintain



Our Customer wanted a system:

  • Simple to operate, easy to understand and flexible for changes.

  • To be built within a few months and at a reasonable cost.

  • That was easy to maintain and did not require expensive tech experts.

  • That guided account reps to follow-up with customers regularly.


Agile | Fast | Cost-effective


  • Customer shared requirements.

  • FeldsparTech quickly developed a working application using Atman.

  • There were multiple demos for feedback until the application was good to go!

  • The application was ready within 2 weeks of customer engaging with us.

  • This was possible due to the prebuilt components and services in Atman.


A custom CRM in 2 weeks at a cost that is one tenth of what a traditional application provider quoted!


The application is accessible on web as well as on mobile phones and tablets. Changes need to be made only at one place and not to different application versions.



Our customer continues to be happy!


  • Application development cost savings: of more than 80%

  • No additional hires for maintenance of the new system

  • Reduced system downtime

  • Reduced customer turnover

  • More time to focus on core business than worrying about technology

  • Faster 'Go-To-Market’